Robotic Process Automation (RPA) plays a critical role in the strategic processes of organizations; however, in many cases, the way they contribute to revenue acquisition in companies is not well understood.
Let’s start by mentioning the main challenge when implementing bots: achieving the required efficiency in processes, reducing the repetitive tasks of work teams.
As a result, challenges arise such as:
- Finding the correct licensing for the bot under development.
- Understanding the purpose of its implementation, costs, and expected results.
- Incorporating the necessary data for its development.
- Allowing time for artificial intelligence to learn.
- Generating income from the implementation of these bots.
We will focus on this last aspect, considering that all investments made in companies should reflect an increase and improvement in their cash flow, whether short-term or long-term.
Intelligent automation increases productivity and efficiency, which is reflected in improved process agility, providing better customer experiences. This positively impacts organizations by allowing employees to focus on more strategic activities (such as customer service), thereby enhancing customer reputation and their purchasing intent.
Remember that this automation or RPA should focus on developing software that performs repetitive tasks that can be configured with code, rules, and specialized platforms, always considering the user interface for this purpose.
Types of RPA
Here it is important to mention the categories of RPA types that can be developed in a project, as this can help determine which one will bring greater efficiency for you:
Assisted Automation
Assisted automation allows companies to focus on tasks that produce greater value or return, as it automates repetitive and manual activities facing customers, replicating actions that an agent could perform but are facilitated by these robots. This type is characterized by having human support for its execution.
Unassisted Automation
Contrary to the previous type of RPA, unassisted automation does not require someone to be present during the process. Unassisted bots perform tasks through recording and replaying actions they have been programmed for, using code, text lines, or events that enable smooth automation, accelerating task completion.
But how do these increase revenue?
RPAs generate recurring income that can help stabilize the business, facilitating cash flow prediction, and achieving a reduction in fixed expenses that can be considered as profit or reinvested in other internal processes.
These generated revenues bring various economic benefits:
- Economic projection: This allows opting for recurring revenue models, knowing how much money the company will have in the next week, month, or year.
- Growth measurement: It enables the identification of margins, expenses, cash balances, and understanding where you can grow with your current customer base.
- Support for decision-making: It allows predicting future revenues, guiding essential decision-making processes.
- Improved customer relationships: Enhances customer relationships, focusing on retention, increasing sales, and thus improving revenues.
- Attraction of investors: Companies with recurring revenues are naturally more attractive to investors. They can significantly increase the value and sale price of their business.
- Greater stability: Generating recurring income indicates stability, as the organization expects to receive income every month.
Finally, this can be summarized in three points. Companies that implement RPAs achieve satisfactory results, open or gain new markets, build satisfying customer experiences, and scale their processes, resulting in a significant increase in revenues.
